{"id":258,"date":"2021-05-20T11:50:21","date_gmt":"2021-05-20T09:50:21","guid":{"rendered":"https:\/\/laplomberieducanal.com\/?p=258"},"modified":"2021-05-26T15:44:53","modified_gmt":"2021-05-26T13:44:53","slug":"nouvelle-identite-visuelle-la-plomberie-du-canal","status":"publish","type":"post","link":"https:\/\/laplomberieducanal.com\/index.php\/2021\/05\/20\/nouvelle-identite-visuelle-la-plomberie-du-canal\/","title":{"rendered":"Une nouvelle identit\u00e9 visuelle pour La Plomberie du Canal"},"content":{"rendered":"\n

Apr\u00e8s de longues semaines, toute l\u2019\u00e9quipe de La Plomberie du Canal est fi\u00e8re de vous pr\u00e9senter notre nouvelle identit\u00e9 visuelle.<\/strong><\/h2>\n\n\n\n

Adh\u00e9rents de longue date ou nouveau venu, vous avez peut-\u00eatre remarqu\u00e9 que nos publications ont \u00e9volu\u00e9es ces derniers temps : nouvelles couleurs, nouveaux visuels\u2026 Un renouveau bienvenu apr\u00e8s plus de dix ans d\u2019activit\u00e9s sur le territoire rennais !<\/p>\n\n\n\n

L\u2019accueil de notre stagiaire en projets de communication, No\u00e9mie Clauzet, nous a permis de nous repositionner en tant qu\u2019organisation. Apr\u00e8s la r\u00e9alisation d\u2019un diagnostic de communication, l<\/strong>\u2019identit\u00e9 visuelle de La Plomberie du Canal <\/strong>\u00e9tait une \u00e9tape cruciale <\/strong>\u00e0 r\u00e9aliser<\/strong>.<\/p>\n\n\n\n

Pour permettre \u00e0 l\u2019association de conforter ses missions et son identit\u00e9, nous avons d\u00e9velopp\u00e9 une charte graphique<\/strong> repr\u00e9sentative de nos valeurs et nos missions.<\/p>\n\n\n\n

Arborons nos couleurs !<\/strong><\/h2>\n\n\n\n

Des semaines de r\u00e9flexion ont \u00e9t\u00e9 n\u00e9cessaires pour d\u00e9terminer quelles couleurs seraient utilis\u00e9es, dans le but qu\u2019elles soient coh\u00e9rentes avec notre ADN associatif, social et artistique<\/strong>.<\/p>\n\n\n\n

Nous devions trouver des couleurs \u00e0 ces symboliques particuli\u00e8res qui nous tenaient \u00e0 c\u0153ur d\u2019exprimer.<\/p>\n\n\n\n

\n
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\"\"<\/figure>\n<\/div>\n\n\n\n
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Couleur principale <\/strong>: que nous utilisons majoritairement en fond sur nos prochaines publications.
Une couleur de fum\u00e9e blanche qui nous inspire le calme et la douceur.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
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\"\"<\/figure>\n<\/div>\n\n\n\n
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Couleur de transition <\/strong>: que nous utiliserons pour encadrer nos informations.
Un rouge bordeaux chaleureux aux sous-tons ros\u00e9s qui apporte un certain dynamisme.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
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\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Couleur de contraste <\/strong>: pour apporter de la profondeur dans nos futurs visuels.
Un gris anthracite apaisant et bien plus \u00e9l\u00e9gant que le noir !<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n
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Couleur signature <\/strong>: notre couleur phare !
La couleur mandarine dor\u00e9e repr\u00e9sente \u00e0 la fois l\u2019\u00e9nergie que nous mettons dans nos missions, mais \u00e9galement c\u2019est la couleur de la bonne humeur et de la joie de vivre.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n
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Couleurs additionnelles <\/strong>: en soutien aux couleurs pr\u00e9c\u00e9dentes.
Le bleu smalt exprime \u00e0 la fois la confiance et la loyaut\u00e9 de nos intervenants. Le bleu fum\u00e9 est associ\u00e9 \u00e0 la libert\u00e9 et la jeunesse, public singulier de l\u2019association.<\/p>\n\n\n\n

Ces deux couleurs rappellent \u00e9galement notre ancrage historique sur la rive du Canal Saint-Martin \u00e0 Rennes <\/strong>!<\/p>\n<\/div>\n<\/div>\n\n\n\n

Un nouveau logo<\/strong><\/h2>\n\n\n\n

Cette nouvelle identit\u00e9 ne saurait avoir vu le jour sans un nouveau logo<\/strong>.<\/p>\n\n\n\n

Nous souhaitions repr\u00e9senter \u00e0 la fois nos activit\u00e9s \u00e0 dominante spectacle vivant<\/strong>, la qualit\u00e9<\/strong> et le s\u00e9rieux de notre d\u00e9marche<\/strong> tout en insistant sur l\u2019\u00e9nergie que nous mettons au service de nos publics<\/strong>.<\/p>\n\n\n\n

Avant toute chose, il \u00e9tait n\u00e9cessaire d\u2019utiliser des formes graphiques repr\u00e9sentatives de nos valeurs<\/strong>.<\/p>\n\n\n\n

\n
\n

Les cercles<\/strong> symbolisent l\u2019unit\u00e9 et le mouvement, qualificatifs que nous consid\u00e9rons essentiels pour repr\u00e9senter nos intervenants et le but de nos activit\u00e9s.
Les lignes droites<\/strong> rappellent la d\u00e9termination et la stabilit\u00e9, tout en pr\u00e9cisant l\u2019id\u00e9e d\u2019une progression.<\/p>\n\n\n\n

Apr\u00e8s 10 ans d\u2019activit\u00e9s, il \u00e9tait \u00e9vident que nous souhaitions mettre en avant ces qualit\u00e9s que nous portons fi\u00e8rement.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Nous avons ensuite identifi\u00e9 un objet iconique du spectacle vivant : les projecteurs<\/strong>. Ils marquent \u00e0 la fois notre amour des arts et de la culture, mais \u00e9galement notre volont\u00e9 de continuer \u00e0 mettre en lumi\u00e8re les artistes de tous les horizons<\/strong>.<\/p>\n\n\n\n

Enfin, notre couleur signature qui fait rayonner la silhouette du hangar <\/strong>: lieu embl\u00e9matique de l\u2019association.<\/p>\n\n\n\n

Et apr\u00e8s ?<\/strong><\/h2>\n\n\n\n

Notre volont\u00e9 de reconstruire une identit\u00e9 \u00e0 La Plomberie du Canal<\/strong> ne s\u2019arr\u00eate pas l\u00e0 !<\/p>\n\n\n\n

Pour \u00eatre tenu au courant des actualit\u00e9s de l\u2019association<\/strong>, vous pouvez vous inscrire \u00e0 notre newsletter ou nous suivre sur nos r\u00e9seaux sociaux !<\/p>\n\n\n\n

\n
Facebook<\/strong><\/a><\/div>\n\n\n\n
Instagram<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

Laissez-nous vos impressions en commentaire<\/strong>, nous serons ravis de les conna\u00eetre !<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s de longues semaines, toute l\u2019\u00e9quipe de La Plomberie du Canal est fi\u00e8re de vous pr\u00e9senter notre nouvelle identit\u00e9 visuelle.<\/p>\n","protected":false},"author":1,"featured_media":381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nUne nouvelle identit\u00e9 visuelle pour La Plomberie du Canal - La Plomberie du Canal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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